AIRBNB
#MotionDesign #Institutional #Information
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AIRBNB
Airbnb is an American vacation rental online marketplace based in San Francisco, California (USA).
The service offers arrangement for lodging, primarily homestays or tourism experiences.
BRIEF
How to support AIRBNB to gather its community and to have an impact on its 6000 hosts ?
OUR SOLUTION
New Tone Studio participated alongside the Airbnb brand in the organization of the global event dedicated to 6,000 guests of the brand in Paris.
The aim was to promote the event and to target internal and external audiences through digital content marketing.
- Event design, management, production of the worldwide event
- Extensive Photo and Video coverage and post-production for internal and external uses (more than 2000 pictures were taken during the event)
- PR & Digital PR strategy including the mobilization of influencers
- Creation of social contents adapted to all distribution channels (website, Twitter, Facebook, Linkedin, Instagram)
