STAGE ENTERTAINMENT - MOGADOR / CHICAGO
#Entertainment #Backstage #SocialMedia #Video
Created in 1998, Stage Entertainment is a Dutch company that developed internationally until it became the biggest producer of musicals in Europe. It is also a key player in the entertainment industry worldwide. Since 2005, Stage Entertainments has managed the famous Paris Mogador Theater.
For the opening of the musical Chicago, the Mogador theater wanted to increase its notoriety, accelerate its direct sales and collect client data through a marketing campaign on social networks.
New Tone Studio was asked to accompany Stage Entertainment and the Mogador theater to promote the musical OR musicals on social networks :
Conception and management of the social network strategy
Creation of an editorial line
Production of content (photos, videos, interviews, motion designs, animated gifs, contests)
Social media & community management (Facebook, Twitter, Instagram)
Recommendation of partnerships
Social advertising and sponsoring content