Clairefontaine is a specialist in high-quality school, artist’s and office supplies.
How to position Clairefontaine as a key player for artistic inspiration and creation? How to make the link between a paper product and digital media?
Make Clairefontaine a social media site that highlights creativity and inspiration through organized meetings in three key editorial categories :
- Clairefontaine Stories
- The notebooks I love
- Clairefontaine Live
The various content comes to life as recurring web programs, inspiring images, creative tutorials, do-it-yourself videos, mini reports.