FESTIVAL DES PAINS

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FESTIVAL DES PAINS

Created in 1989, the Festival des Pains is a group of 33 millers in France who, along with farmers, select the wheat used by artisan bakers

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BRIEF

How to promote and position the “Festival des Pains” school and brand in its role as an expert for future artisan bakers?

OUR SOLUTION

Enhance their expertise on video channels using a 360° diffusion.