#Video #Corporate #MarqueEmployeur #SocialMedia
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The Fuchs Group develops and commercializes lubricants and other products associated with them. New Tone Studio was asked to realize an Employer Brand video.
Employer Brand Video
Make an under 3-minute video for the Employer Brand Fuchs. The objective was to :
Enhance the Employer Brand and its local marketing while reflecting the Group’s values
Reach all collaborators to improve international growth
Recruit new talents adapted to Fuchs’ core business
New Tone Studio followed a Fuchs employee to retrace his history and evolution.
Thus, through the captivating story of Victor, the Employer Brand could communicate on a variety of subjects.
How to promote Fuchs’ products and company news with its BtoB partner network and enhance its image as an employer brand?
Roll-out of a LinkedIn strategy including :
- Defining an editorial line (Tips, Inside information) to organize the different speakers
- Realizing Fuchs visual identity to facilitate the identification of the brand’s posts
- Setting up an acquisition strategy by targeted sponsorship campaigns
- Realizing a video to promote the employer brand