L’ORÉAL LUXE – INSPIRING BRAND ENTERTAINMENT
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The 50 most inspiring cases of Brand Entertainment.
The French group L’Oréal Luxe, n°1 in cosmetics worldwide, distributes luxury brands like Lancôme, Giorgio Armani and Yves Saint Laurent. The group wanted to have analytical case studies done of inspiring international initiatives that it could share with its brands.
New Tone Studio was asked to select and analyze 50 cases of the most inspiring brands worldwide in terms of Brand Entertainment.
The cases were selected by New Tone Studio according to :
The strength of their storytelling and potential for inspiration
Their echo with L’Oréal Luxe brands (in terms of universes, trades, partners)
The strength of the plan and its impact
A 360° vision and digital diffusion
The international dimension