LUMIKIT BY LUMINARC

#MotionDesign #Vidéo #Production

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LUMIKIT BY LUMINARC

Luminarc is a trademark by Groupe Arc, a French company created in 1825, working in tableware and glassware, present in France and internationally. In constant search for innovation, the group is launching Lumikit : a product focused on personalization and intended for students and young urban adults, affluent and urban.

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BRIEF

Luminarc asked New Tone Studio to conceive the campaign for the product launch

OUR SOLUTION

New Tone Studio advised to make a 1:30 video based on Youtube influencers videos showing how to use.

In addition, we have produced a short tutorial featuring the product :


- Script and storytelling
- Storyboard
- Production
- Filming
- Editing and motion design

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