RAMSAY GÉNÉRALE DE SANTE
#Video #RéseauxSociaux #Storytelling
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RAMSAY
Ramsay Générale de Santé (Ramsay Health Care), founded in 1987, is France’s largest group of private clinics and hospitals. Its main activities are medicine, surgery, obstetrics and follow-up or rehab care.
BRIEF
The Ramsay – Générale de Santé group wanted to communicate about its activities and its various areas of expertise.
The hospital group wanted to highlight its establishments on both a local and national scale; New Tone was asked to produce short, editorialized videos for social networks.
A SINGLE VIDEO ?
The editorialization of videos let the group communicate from two angles.
On one hand, the Care Circuit videos let the medical profession speak to inform and reassure future patients.
On the other hand, the Belle Histoire videos feature former patients, many of whom have undergone serious operations. Because of this, their storytelling will help future patients imagine what their own experience will be like.