#Film #Acquisition #Visibilité
WISEED was the first crowdfunding platform to enter the investment market in 2008. It offers anyone the possibility of investing their money in the areas of health, ecological transition, digital technology, industry or real estate.
WiSEED sought to develop its community of investors year-round.
Thus in a logic of acquisition and visibility, WiSEED called on the services of New Tone Studio.
We developed a content strategy for the brand’s social networks.
The communications campaign was built around an advertising video developed as a GIF.
WiSEED, the top French crowdfunding platform, organizes fundraising operations for a selection of companies whose activities have a positive impact.
It wants to communicate about its fundraising on social networks to inform investors of upcoming, current or closed fundraisings.
New Tone Studio proposes weekly support by producing short videos in a square format for WiSEED’s social networks. These capsules illustrate, show in images and summarize the key information of each fundraising.
The objective is to arouse interest from new or experienced investors to maximize the transformation rate by giving them a desire to invest.